Innovation is born through collaboration, creativity and perseverance. Here at the Merit Circle DAO, we cherish innovation and, owing to our unique position within the play-to-earn gaming industry, it’s something we’re able to nurture.
Under our studios' vertical, we combine our skillset, expertise, community and significant treasury to unlock the potential of others and offer the perfect breeding ground for creative projects. It’s a space where, as well as actively publishing our own concepts, we can incubate new games and push ground-breaking projects.
We are passionate about contributing to this industry and we know that the Merit Circle DAO is bigger and broader than we initially thought possible.

How does this vertical work?

As one of the four verticals, the Merit Circle Studios houses our ambitions to create innovative projects and incubate partnered projects. Using the force of the entire DAO, we can combine our skillset, expertise, community and significant treasury in creating an open and creative space.
The aim of this vertical is to formalize a space where new games, that push ground-breaking concepts, are incubated and where core contributors in the DAO can work on publishing concepts of our own. To summarize, the studios' vertical:
  • incubates existing games and projects from non-web3 companies
  • aims to become the preferred partner for web3 native teams aiming to launch a game
  • is the breading ground for creative projects from within the Merit Circle DAO
  • drives direct value towards all other verticals in the DAO's ecosystem


​Edenhorde evolved from within the Merit Circle DAO. Internally, we created a task force that dedicated most of its time to the realization of Edenhorde, a world-building project with an extended focus on developing IP and a powerful brand. After determining the initial scope, we reached out to a few expert external contributors to help make Edenhorde a reality.
Edenhorde is run by the Merit Circle DAO with external parties contributing to its success. While we have plenty of our own ideas similar to Edenhorde, we feel that, in the long-run, incubating concepts from existing parties is more scalable than doing everything in-house.

Value creation

The Merit Circle DAO’s ecosystem is ever-evolving. In previous articles, we’ve looked at our verticals and how each will add value to the ecosystem as a whole, and it’s no different within the studios' vertical. Every single game that launches under the Merit Circle DAO will create value for all parties involved and, when Merit Circle is one of those parties, it will generate value for the DAO too.
The concept of this value distribution has been covered in a recent proposal relating to Edenhorde, MIP-10, that has been accepted by the DAO through governance. In this proposal, we see the financial breakdown of a framework for future projects that will live under the Merit Circle DAO. As laid out in this proposal, the DAO’s aim is to reward all those contributing to the DAO as a whole, such as game developers, $MC stakers and, in the case, Edenhorde NFT holders.
This proposal is merely a framework and does not mean that all future games will follow the exact same breakdown. This gives us the chance to create a certain financial model for all upcoming games that we’ll publish and to show that we have the intention to create sustainable models.